Jump Start Your Business' Internet Marketing Strategy with P.T.A.

The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy.  However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services. 

If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start. 

The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:

P:  Plug-In

Examine where you currently fit in the Internet marketing process and “plug in” at that point.  Is this your first experience with Internet marketing?  Or perhaps you have some practical experience, but don’t know how to fit it all together?  If you can identify where you fit into the process, you will be better able to plug in to those tools and resources that you need to succeed. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade).  And finding an inexpensive designer to throw together a website won’t go far in getting you ready to be successful on the Internet. 

Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns.  Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.